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FREE articles and white papers! Proven strategies to:
* Make More Money * Work Fewer Hours * Have More Fun
Following is the first white paper in the series that you will receive:
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“Personal Business Plan Development for
Professional Accountants”
Create Something Worth Selling…And a Story Worth Telling!
The first part “Creating something worth selling” deals with creating services valuable to prospective clients, and answers the question:
“How do I target, specialize and differentiate my practice in order to increase the value of services I can provide to my clients and at the same time increase my personal and professional reward?”
The second part – And a story worth telling – focuses on getting the message out – creating “a story worth telling”:
“Now that I have created something valuable to offer prospective clients, how can I make them aware of what I have to offer?”
We will show how creating a personal business story, and focusing on face-to-face contact with people in your target market are excellent ways to build and market your practice.
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Future Articles and White Papers
After you get your first White Paper, we’ll send you additional articles about once a month.
We have drawn from the writings of the most well respected authors on innovation in professional services firms, including:
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- David Maister
- Chris Fredrickson
- Micheal E. Gerber
- Mort Shapiro
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- Tom Peters
- Bruce Marcus
- Ron Baker
- Paul Tyers
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- August Aquila
- Paul Dunn
- Steve McIntyre-Smith
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Future Topics in the series include the following:
How to increase profitability:
- Real profitability drivers in Accounting firms
- Increasing client value (and billings!)
- Innovative value added services
- Innovative billing and collection practices
How to increase efficiency and productivity:
- Going paperless (or at least using less paper)
- Outsourcing/off-shoring commodity type services (personal income tax and bookkeeping)
How to get more value out of technology:
- Trends in accounting firm technology
How to improve staff morale and employee retention:
- Attracting, training and retaining today’s rising stars (and great staff)
How to improve your retirement
- Succession planning: How to maximize the value of your practice for sale
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| We will NEVER sell or share your information, and you can unsubscribe at any time! |
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